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Ad in ChatGPT below a generated answer
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ChatGPT Ads now also available in the Netherlands: how advertising in ChatGPT works.

Since 24 August 2026, Dutch users of ChatGPT Free and Go see ads below the answers, and since 31 August businesses can buy them themselves through the Ads Manager. Read who sees them, what they cost and which EU rules apply here.

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08.31.2026

ChatGPT Ads now also available in the Netherlands: how advertising in ChatGPT works.

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