Being found at the moment that matters.
Een Persoonlijk Afscheid guides families in arranging a personal and meaningful farewell. With care, calm and involvement, the team helps the bereaved shape a funeral that does justice to the life of their loved one. Based in Amersfoort, the company supports families in the region with funeral guidance, end-of-life care and grief counselling.
Mitchel understands our market. He knows our work calls for a personal tone, and he delivers it.
Challenge
After years of successful growth, the company's development began to flatten. Competition also increased, causing the number of enquiries to lag behind. The challenge was to get growth going again and achieve a steady flow of quality enquiries.
Approach
We invested in both organic findability and paid advertising to be maximally visible in the search engine. By smartly combining SEO and SEA, families were reached at different stages of their search, from first orientation to an immediate request for help. This created a powerful combination that drove structural growth in enquiries.
Result
A digital presence that fits the mission: reachable at the moment someone needs it, without being intrusive.