ROAS doubled
on the same budget.
Kluizen.nl helps individuals and businesses store their valuables safely. With a broad range, an extensive webshop and a showroom for personal advice, the company has grown into one of the leading specialists in safes and security solutions in the Netherlands.
We felt we were leaving money on the table. Mitchel showed us where, and fixed it.
Challenge
The Google Ads campaigns had been running for a long time, but the return lagged behind the account's potential. Too few conversions were being generated and a significant share of the budget delivered insufficient results. The challenge was to get more revenue and profit out of the existing ad budget while laying a stable foundation for further growth.
Approach
We intervened based on data, not assumptions. The account structure was fully revised, search traffic cleaned up and campaigns rebuilt to extract more return from the available budget. We also set up a new Shopping structure and optimized the product feed based on performance and search intent. Budgets were then shifted to the highest-returning campaigns, putting the focus on profitable growth.
Result
The optimizations resulted in more conversions and a significantly higher return. By aligning the campaigns more closely with the target audience and search intent, the quality of the traffic increased. As a result, a 2.2× higher ROAS was achieved on the same ad budget, creating room to scale the campaigns further.