More visitors and
quality enquiries.
Hospitality brokerage Knook & Verbaas guides hospitality entrepreneurs through the purchase, sale and rental of hospitality businesses. Thanks to an extensive portfolio of properties and years of experience, the company has grown into one of the best-known names in hospitality brokerage in the Netherlands.
Finally Google understands what we do too. And we notice it in the number of enquiries.
Challenge
Despite the company's strong position, the website was insufficiently found online by potential buyers and sellers. As a result, a lot of valuable traffic went untapped. The challenge was to increase visibility within the target audience and structurally attract more relevant visitors.
Approach
We started with a thorough analysis of the search market and mapped out which search terms are genuinely relevant to potential buyers and sellers of hospitality businesses. We then rebuilt the site structure and gave pages a clear focus on specific search intents. We also strengthened the internal linking structure and resolved technical bottlenecks. The result is a website that aligns better with the audience and is better understood by Google.
Result
The optimizations resulted in stronger positions on relevant search terms and structural growth in organic traffic. Thanks to the improved visibility, the right audience was reached more effectively, leading to more relevant visitors and a clear increase in the number of enquiries.