Structure, content and
growing authority.
PurelyGoods is a webshop specialising in sleep products and accessories. With a broad range and a clear focus on sleep and wellbeing, the brand is active within a fast-growing niche.
We always had good products. Now they get found in Google too.
Challenge
PurelyGoods was growing fast, but at the same time saw that there was much more potential through SEO. The challenge was to increase organic visibility and lay a strong foundation for further growth.
Approach
We started with the foundation and mapped out where the biggest opportunities for organic growth lay. We then rebuilt the website structure, strengthened existing pages and developed new content. We also set up an extensive knowledge base to further position PurelyGoods as an authority in the sleep and wellbeing market. No filler text, but content that matches search intent and genuinely adds value. This created a strong foundation for sustainable organic growth.
Result
The optimizations resulted in stronger positions on relevant search terms and structural growth in organic traffic. Thanks to the improved visibility, PurelyGoods attracted more relevant visitors, which led to further revenue growth. At the same time, its brand position and authority within the sleep and wellbeing market were strengthened, laying a solid foundation for further growth.